5 Ways to Save Time on Social Media (& Still Grow Your Business)

5 Ways You can Save Time on Social Media
(& Still Grow Your Business)

Social media can be great for getting your brand in front of new audiences, but it can easily become a time vampire.

Here are 5 tips to help you save time on social media.

1. Choose the right platform

Ideally, you have a fantastic digital strategy and you know where social media fits into your overall marketing plan. That’s the first place to start. Failing that, at least think about where your target market is hanging out online and where is the appropriate place for you to be interacting with them.

So for example, if your target market is an older demographic, you might be more likely to find them on Facebook. If they’re younger, they might be more likely to be found on Snapchat or Instagram. If they have a particular profession that you are trying to single out, perhaps the easiest way to find those people is via LinkedIn.

Choosing the right place to be is a great place to start. I’m not saying that you shouldn’t be on the other platforms and share your content there. But in order to build a successful following, you need to hone in and focus and understand the etiquette. So, choosing the right place to be is the best way to save time.

2. Set Some Boundaries with Your Time

The next thing is about setting boundaries with your time. I have seen a lot of people “working” by being on social media and I’ve done this myself. It’s easy to convince yourself that you’re doing something productive by hanging out on social media. Now, we all know that sometimes that’s true. But there’s probably some better uses of your time.

I personally like to set aside an hour either at the start of the day or at the end of the day just going over my social media. This could be developing a system where you post, check in on the comments that you’ve received and respond to those, engage with your audience etc. etc. so, whatever works for you with the system that you develop at the time of the day that suits you best. You don’t want to constantly be going back into social media and interrupting your workflow throughout the day.

Once you know what type of content works for your audience, you can also have some of your posts going out on repeat. I have developed a system called Autopilot so I never have to interrupt my dinner or workflow and I know that content is going out to my audience every day.

3. Create Evergreen Content

The third tip is to create evergreen content. Evergreen content is content that is not time dependent. So for example, a Christmas special is NOT evergreen content. An informative video like the one above/this blog article is evergreen content. It can be used again and again regardless of the time and doesn’t age.

By creating evergreen content, you are giving yourself the ability to repeat the use of the content so that you can use the same content again and again. So, this video might go out today, it might go out in 3 months’ time when my audience is larger, it might go out a year from now. It’s still going to be relevant and helpful to people and it’s not going to age as some other content would.

Again, when you are ready, a system like Autopilot can make sure your posts go out on repeat without you needing to reshudle them.

4. User-Generated Content

User-generated content is content that is created by someone in your audience or community and shared with your permission.

The most common way we see this is with feature posts. A community member will share their content and use a particular hashtag or tag to let the owner of the account know that they’re happy for that content to be shared. I’ll do another post about creative comment licenses and the legalities around sharing other people’s content. But I just wanted to introduce you to the concept of user-generated content so that you can start to think of some creative ways you might be able to use that in your business.

5. Repurpose Content

There are two ways that you can do this.

The first is by changing the medium itself.

If you start with a video, the audio could be stripped back to create a podcast. We could also take screenshots of a video to create still images (perfect for how to’s or recipes) or have the text transcribed and it could be turned into a written text blog (exactly what I did here ;))

So, by starting with the medium that has the most information, we can derive all these other forms of content from it. So, that’s a fantastic thing if you’re a solopreneur. If you start with the video, you can then generate all the other different types of content from that.

As well as the medium, we can also talk about re-purpose in the same modality in different platforms.

So for example, the video above is filmed in landscape, but I know that it’s also going to go on IGTV which is vertical. So I have left enough space around me so that I can easily crop it and still be in the centre of the frame and upload it to a totally different platform. I don’t have to remake content. I can share it and I can even take snippets of this to be used either in my Instagram stories or my Instagram feed or share them on Facebook etc.

So, it’s about being versatile. This is also true for images.

Often business owners don’t know all the scenarios they are going to need to use an image in and end up with a photo where the subject takes up the entire shot. This can be difficult for creating banners of different various shapes and sizes when you don’t have any room to move. You have to constantly be creative about how you’re going to come up, how you’re going to use that extra space. It would be much wiser to have more of the background in your images which you can crop as needed for different scenarios.

So, when you’re creating content, just making sure that you have ample room around you, whether that’s a photo or a video, so that it can be more versatile and used in a variety of different contexts.

Hopefully, that’s helped you think about some ways that you can save time in your social media. Just to recap, be in the right place, set boundaries around the time that you’re going to spend there, create evergreen content, consider doing user-generated content and make sure that you’re creating content that is versatile to be used either in a range of different modalities or in a range of different platforms.

If you have any other ideas on how to save time, or questions about what is mentioned here, feel free to leave it in the comments section below.

Instagram on Autopilot

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  1. I love these tips! So helpful, especially working smarter not harder!