About Jess


My name is Jess. I am a designer & digital strategist based on the Gold Coast, Australia.  I like helping businesses grow. I get a kick out of increasing sales, make things beautiful & helping people be more efficient with their strategy.

Want to know how I ended up here?

This is me at Sydney University. I was on the Deans list of excellence for academic performance.

Smarty pants

It was a twist of fate which lead me to a degree in Design Computing at Sydney University. (Short version of the story: I was submitting my university applications while in a remote area in Cuba, with a very, very bad internet and a few pigs & chickens running around my feet.)

It was very fortunate because I couldn’t have asked for a degree better suited to my interests,  and love of using both my creative and analytical mind.

I was able to learn about graphic design, user experience design, I learnt  to code, and got to study colour design for an entire year. There was plenty of practice making websites and I even ended up working at the art gallery on campus.

I also had some of my work published in a paper, was on the Dean’s list of excellence, had some projects exhibited & got great marks.  I was genuinely interested in what I was learning, and that showed.


After university, I went travelling for what was meant to be 3 months but ended up being 2 years. I learnt to speak Spanish, worked as an artists assistant, lived on a farm on a volcano in the middle of a freshwater lake, and learnt what life is all about.

I returned to Sydney and worked for a few different companies including an Apple computer repair shop and a digital marketing agency.

While I enjoyed all the Google keyword research, website reviews, and helping clients grow their business; city life was not for me.

So it was off to beautiful Byron Bay where I began my freelancing journey.

This is me in my early days of freelancing; working for a client in their beautiful meditation hut. I had found my groove.
Crossing the 37,000 follower mark. It is always fun to reach a milestone


I love helping clients grow their business so working directly with motivated business owners who are doing great things in the world was a match made in heaven for me.

Since 2012 I’ve created: overall marketing strategies, email campaigns, graphics, logos, websites, social media accounts, Google AdWords campaigns, and even some textile prints. 

During this time I also built a side hustle with an Instagram following of 37,000 followers. I then monetised this passion project and still use it as a place to experiment.


After years of working with clients directly, I began searching for ways I could help more businesses at once – especially in a small business budget-friendly way.

This has lead me to running webinars and workshops helping business owners get their online marketing up to scratch.

I enjoy presenting and love to hear about all of the amazing business that people are creating.

This is me speaking at an event on the Gold Coast.

If you think I might be a good fit for your business and want to find out how I might be able to help, contact me.

Or if you want to follow along with my journey, sign up to the email list below.

Thanks for reading my story,
best wishes from Jess 

contact jess

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